Performance at a Glance
Meta Ads Performance
Key Insight
The Leads Campaign drove 160 free trial signups at just $3.04 cost per lead, demonstrating strong audience targeting and creative resonance. The Sales Campaign spent $37.86 testing purchase-optimized delivery but has not yet converted, indicating the funnel may need optimization between trial and purchase.
| Campaign | Spend | Clicks | Impr. | Leads | Purchases | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|---|
| Active Leads Campaign | $486.24 | 411 | 8,559 | 160 | 2 | 4.80% | $1.18 | $3.00 |
| Testing Sales Campaign | $37.86 | 25 | 609 | 0 | 0 | 4.11% | $1.51 | -- |
| Total | $524.10 | 436 | 9,168 | 160 | 2 | 4.76% | $1.20 | $3.24 |
Google Ads Status
Policy Compliance in Progress
Google Ads campaigns were created with conversion tracking and purchase-page pixel. However, Google's online gambling policy flagged the sports analysis content. Even a clean campaign using only "analysis" wording (no mentions of "picks" or "betting") was flagged due to the landing page content.
- Currently working through the appeal and compliance process
- Alternative strategy: Reddit Ads account created as a backup channel
- Reddit's sports community is strong and does not have the same content restrictions
- Reddit account is set up and ready to launch once payment method is added
Business Cards
Front Options
Back Design
September Gaming Calendar
YourSwami Gear Concepts
Nine branded merchandise concepts designed for YourSwami. Click any item to view full size.
Meta Ad Creatives
Ten ad designs created for the Meta Ads campaigns in both landscape and portrait formats. Click to enlarge.
Landscape / Feed Format
Portrait / Story Format
Gym TV Display Ads
Four branded display ads designed for gym TV screens, maximizing visibility in the target environment.
Edited UGC Video
User-generated content video edited and produced for use across paid and organic channels.
October Email Campaign
Fall-themed newsletter designed for the October campaign featuring upcoming game schedules. Part of the lead nurture workflow designed to keep subscribers engaged with daily picks and analysis.
Includes upcoming games calendar, pick previews, and subscription CTA. Designed to drive engagement and premium plan conversions. Email domain was purchased, connected, and configured for deliverability. Two lead nurture email campaigns were also created alongside Meta email campaigns for the full nurture workflow.
Infrastructure and Account Setup
Complete digital marketing infrastructure built from the ground up during this period. Every platform, pixel, and automation was configured to support paid advertising, lead nurture, and performance tracking.
Google Analytics (GA4)
Property created and shared with the team for website traffic and conversion tracking.
Google Tag Manager
GTM container configured and shared for centralized tag management.
Google Ads
Campaigns created with conversion tracking and purchase-page pixel. Navigating gambling policy compliance.
Meta Pixel
Pixel created, events configured, purchase tracking set up for Meta Ads optimization.
Email Marketing
Domain purchased, connected, 2 lead nurture email campaigns created with deliverability configured.
CRM (GoHighLevel)
Welcome and SMS engagement workflows set up. Social media accounts linked to CRM.
Google Conversion Tracking
Purchase and lead conversions configured with Google Tag for accurate attribution.
Webhooks
Webhook for email marketing created and connected for automated data flow.
Reddit Ad Account
Created as an alternative paid channel while Google policy is resolved. Ready to launch.
Social Media Pages
Facebook and Instagram pages created with branded banners and profile pictures.
GQMS Snippet
Created for lead nurture workflow integration and tracking.
Lead Ad Account
Created as needed for lead generation campaigns and form-based acquisition.
Social Media Posts and Calendar
Social media content created and scheduled 3x weekly across Instagram and Facebook. Content calendar managed through the Melleka app with client approval workflow. Facebook and Instagram pages were created, set up with branded banners and profile pictures, and linked to the CRM.